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Only Oswego

Exhibit Chronicles 50 Years of Oswego Business Advertising

Jul 20, 2015 02:21PM ● By Steven Jack

The Little White School Museum’s Tina Heidrich puts the final touches on “Selling Oswego,” the museum’s latest seasonal exhibit. The exhibit features more than a century’s worth of Oswego-related advertising and marketing materials culled from their collections. The museum is located at 72 Polk Street (Jackson at Polk) in Oswego. Regular hours are Monday through Saturday, 9 a.m. to 4 p.m. and Sundays, noon to 4 p.m. Admission is free.

Do you remember Jack Johnson’s Appliance store in downtown Oswego? Or the Paramount Heights grocery store on Ill. Route 31? Or the days when Detzler Pontiac did business from their “Ugly Little Showroom” at Main and Washington?

These and other past and present Oswego businesses are recalled in “Selling Oswego,” the latest seasonal exhibit at Oswego’s Little White School Museum.

The special exhibit includes a variety of advertising materials, from ash trays to window ice scrapers to rulers to coin banks to calendars handed out by Oswego businesses in days gone by.

“These items will bring back some fond memories for a lot of area residents,” predicted assistant museum director Bob Stekl. Stekl, along with museum manager Tina Heidrich, completed the exhibit last week.

The museum is located at Jackson and Polk streets, just two blocks from Oswego’s historic downtown business district. Regular museum hours are Sundays, Mondays, Tuesdays, Wednesdays, and Fridays,noon to 4 p.m. and Thursdays and Saturdays, 9 a.m. to 4 p.m. Admission is free. Call 630-554-2999, send an e-mail to, or visit for more information.